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‘Climate-Smart’ Skincare Debuts At 2017 Indie Beauty Expo

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By: Marie Redding

Senior Editor, Rodman Media


Pour Moi, which made ts debut yesterday at Indie Beauty Expo 2017, claims to be the “world’s first Climate-Smart Skincare.”

The eight-piece skincare line, comprised of four Day Creams, two Serums, a Hydrating Balancer, and a Night Cream, raises the bar on skincare efficacy by leveraging the changing properties of climates. This scientifically developed line introduces a brand new, patent-pending method of how to use premium skincare, utilizing climate-smart beauty technology found exclusively in the ‘Réponse du Climat’ collection.

Unlike conventional skincare products, Pour Moi’s innovative Day Creams utilize the world’s first effective ‘Climate Energized Beautifiers’ to follow along when skin changes with the climate, geographical or seasonal. Different types of climate-smart CEBs are uniquely formulated in line with specific climates to optimize skin-saving results across a wide spectrum of weather elements, man-made conditions, and pollution levels. Four variations of climate have the most influence on how skin behaves—temperate, tropical, desert, and polar—and Pour Moi tackles each with unique blends of hydrators and active ingredients.

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